Virtual reference
staffers engaging in live chat may sometimes be asked the
question:
Figure 1: “ARE YOU A ROBOT?”
(click on graphic for larger image)

(Note: This is a simulated AskColorado transaction
based on several actual sessions) A playful question? Sometimes. But
it might be an honest query to a 'virtual' librarian the patron
can neither see nor hear. It is also a response that unexpectedly
cuts to the heart of any evaluation of virtual reference librarianship.
• Who or what do patrons expect to interact with? For instance,
are they expecting a live person or an automated message? Do they
expect detailed help or just a referral?
• How are patron expectations discovered and how are they
met?
• What are proper standards for expectations and how are
they maintained?
In short, how do we chart, understand and respond to patron expectations?
This presentation will examine how
AskColorado's
Quality Assurance and Evaluation Subcommittee [QA&E] combines
statistical analysis, patron surveys and transcript reviews to evaluate
and improve the quality of virtual reference.
(Incidentally, Lincoln’s hat size is about 7 1/8 according
to the National Museum of History)
Next:
What is AskColorado? |